Couldn’t just leave everyone with doom and gloom, there is a little good news about the fashion industry and efforts from businesses and individuals to make it more sustainable.
- Modal and Tencel are considered environmentally friendly fabrics, a good option over polyester and non-sustainable cotton. According to Cline’s research over 40% of all fibers made in the world are polyester. (84)
- Bright Young Things is a line of clothing created by Eliza Starbuck that is recognized as sustainable and fashionable. Cline lists Urban Outfitters as a retailer that carries it. However, when I went to their website I didn’t see her brand listed. Even with a big name like Urban Outfitters Starbuck noted that it is still a struggle to make quality clothing under the rules of fast fashion. (60)
- There is a movement called Slow Fashion aka Slow Fashioned. Cline doesn’t go into any detail about the movement but for a brief mention. You can find more information here.
- Cline does mention the Six Items or Less movement. This is where a person picks 6 items and wears them for a month. It is a challenge apparently to create awareness of what we wear, the garment industry and how we can get by on less. Here is a blog that is starting a challenge in September.
- Resurgence in the art of sewing. I have noticed an increase in sewing although most of it is the craft, quilt sewing. Yet making little felt flowers is a gateway for some. A gateway into the heady, beautiful, dreamy world of garment sewing. Go ahead, take a sip of the electrified Kool-Aid.
Personally, I don’t see this book having a great impact on the industry. Just like any “movement” it will move on. There will be little pockets of resistance here and there, little sparkling gems of a company or individuals to show the world what can be done. But, unless governments/countries stop being ruled by money and multi-national corporations I really don’t see much change happening.
When was the last time American’s were told to economize? Jimmy Carter – “Turn down your thermostats…” perhaps? American’s are notorious for over consumption whether it’s food, booze or clothing. And, if it isn’t a law, I just don’t think people will willingly comply on their own. What do you think?